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About Lead by example

Lead By Example is a motivational lifestyle apparel brand that believes in modeling the behaviors we wish to see in others. We believe that everyone is a leader and has the ability to influence those around them. Our mission is to inspire and motivate individuals to embrace leadership by empowering them to demonstrate the values and work ethic that they wish to see in others on a daily basis. The high quality apparel offered is designed to be a tangible reminder of everyone’s leadership capabilities and to positively influence others.

SEE the apparel, BE the apparel.

ABOUT THE FOUNDER

Our founder, Marlowe Soriano found himself frustrated trying to find clothing in an oversaturated market that never seemed to quite represent who he was and didn’t speak to his core values. As a parent, teacher and basketball coach he always emphasized leadership as being an important part of everyone’s story. He has always felt strongly that we all have the power to influence and inspire others with our daily actions and that great leadership was not about controlling individuals but rather, modeling the behaviors they wish to see in others. As a result, he created LEAD BY EXAMPLE APPAREL to give people an opportunity to find affordable clothing with a meaning and remind and empower people to embrace the true leader within.

Lead by example

why the lead elephant?

The significance of the LEAD Elephant lies within the leadership style of matriarchs, female leaders of elephant herds. Revered, not feared, they LEAD BY EXAMPLE with empathy, communicating effectively and celebrating individual uniqueness. These powerful leadership characteristics made it an easy choice to make the elephant the symbol of the identity of our brand.

Questions or comments?

Please email info@uleadbyexample.com

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